TOKYO, November 29, 2011—The Japan Market Expansion Competition (JMEC) today announced that Press Army K.K. has joined JMEC as corporate supporter.

Lenz (developed by Press Army K.K.) is the leading social media monitoring and analytics service in Japan. Based on proprietary software developed specifically for the Japanese language, Lenz is a web-based bilingual platform that covers all major Japanese social media including blogs, Twitter and Facebook and provides a comprehensive toolkit that allows companies to track brands and products, monitor competitors, generate consumer insights and uncover emerging trends.

As part of the sponsorship arrangement, JMEC participants will be given access to the Lenz platform to conduct market research activities that are part of each business plan. Press Army K.K. will also contribute to the JMEC 18 lectures with a presentation on social media monitoring and analysis.

Marc Wesseling, Director at Press Army K.K., commented: “We are excited to sponsor JMEC and look forward to our service becoming better known among JMEC participants, clients and other JMEC affiliated companies.”

Pierre Couret, Program Director at JMEC, said: “We are very pleased to have Press Army K.K. on board this year. Our JMEC 18 participants will greatly benefit from the access to Press Army’s monitoring and analytics platform when they conduct research in preparation of the business plans. The social media research will complement the traditional market research that our JMEC teams conduct, which typically includes surveys and interviews, as well as secondary data analysis. Our Project Clients will receive even better market data for their operations in Japan.”

To learn more about Lenz, please visit: http://lenz.pressarmy.com/ .

For enquiries regarding a JMEC corporate sponsorship opportunity, please contact Pierre Couret, Program Director, at info@jmec.gr.jp .