Enter and Expand Into The Japan Market

Since 1993, over 220 organizations have turned to the Japan Market Expansion Competition (JMEC) for a business plan for either a market entry strategy or market expansion strategy.

Typical JMEC Project Clients:


  • Company size ranges from large multinational corporations to small one-person start-ups based within or outside Japan
  • Companies that require boots-on-the-ground business plans for market entry, revitalization of existing operations, new product introduction, or revision of current distribution networks
  • Past Project Clients include: Bang & Olufsen, Dyson, Siemens, FinnAir, McGill University, Electrolux, The Financial Times, Heineken, Japan Market Intelligence, Lloyds Bank, Nina Ricci, United Airlines, Villeroy & Boch, Ipsos, Sumitomo 3M, Hewlett Packard, Finn Air and Waterford Wedgwood.

JMEC accepts a variety of projects of various complexities, limited only by the number of slots available in each year's program.  Whether your company is considering entering the Japanese market or expanding operations within Japan a JMEC business plan may be just the solution for you.

"I think all client companies will find value in the market research and there will be elements of all plans that the client company can use as input in their business planning. We are doing just that. ~ JMEC 21 Project Client Company President

Project Client application deadline: November 30, Project Client Fee: ¥1,200,000

Early Bird Special application deadline: September 30, and the Project Client Fee: ¥990,000.

Click here to go directly to the on-line Project Client application.

Click here for more information on how to become a JMEC project client.

Click here to read past project client testimonials and case studies.